WHAT'S THE FUTURE OF SOCIAL COMMERCE?
Client: IKEA franchisor, Global Innovation & Development
Role: Project Leader
#Socialmedia #Social-commerce #Global #Retail #Direction #Corporateinnovation
WHY
The IKEA franchisor required a well-defined direction for the future of social commerce.
HOW
Set up IKEA's prominent program using design thinking and an agile process. Navigate and collaborate with stakeholders, departments, franchises, social media platforms, agencies, and markets to research, shape, test, and analyze results.
WHAT
A strategic POV that guided IKEA's future direction in the realm of social commerce.