FRIDAHEDQVIST

Lead in innovation, service design, experience design, and strategic initiatives, from explorations to implementations. With a problem-solving mentality, entrepreneurial drive, and an "everything is possible" attitude, I help solve complex problems on a global scale and empower teams to shape creative solutions that deliver human-centered and business-driven outcomes for the future.

DRIVES INNOVATION & HIGH-PERFORMANCE TEAMS

LEAD WITH EMPATHY SHAPE THE FUTURE CONNECT THE DOTS READ THE INVISIBLE DATA ACTION DRIVES DISCOVERY

LEAD WITH EMPATHY SHAPE THE FUTURE CONNECT THE DOTS READ THE INVISIBLE DATA ACTION DRIVES DISCOVERY

  • PROGRAM MANAGEMENT

    In sharp, action-oriented project and program management, I navigate the intricacies of budget, stakeholders, governance, OKRs, tasks, deadlines, risks, and resources to ensure seamless execution and successful outcomes in agile or waterfall processes.

  • STRATEGIC DESIGN

    I incorporate strategic design and research principles throughout the design thinking process to ensure future vision aligns with business goals, ecosystems, trends, behaviors, and technologies.

  • HIGH PERFORMANCE TEAMS

    Through team development initiatives and implementing new methodologies or ways of working, I empower individuals to contribute their best, leveraging their diverse skills and perspectives to achieve our strategic goals and shape a healthy team.

  • SUSTAINABILITY

    I prioritize commercially responsible solutions while creating lasting impacts and a resilient future for people and society at large.

“Frida contributes in her work with a strong focus on delivering business value through her excellent design thinking knowledge. SHE is a curious person and great at challenging the business to grow by finding new ways of working together.”

Peter Nilsson, Global Innovation & Development Manager, IKEA.

“Frida and I worked together developing the IKEA Store of Tomorrow. As service design leader she played an important role in shaping the innovation process and she led a cross-functional global team.

She is capable of building a strong team and getting the best out of each person. With her enthusiasm, expertise and creative approach she motivates and facilitates the team to create their innovative visions. I can highly recommend working with Frida!”

Elijne Laddé - van Iwaarden, Consultant.

“Working with Frida has been a priviledge. Her superpower is to be able to plan and control multiple projects at the same time, while being open, easy to work with and super collaborative. She’s creative, always open for feedback and eager to learn new things fast. The right pick for any team.”

Joline Kool, Global Digital Format Leader, IKEA.

“During our time at Dentsu, Frida was one of the key persons in setting up several work streams that led to defining the digital product offering of initially Kraftwerk, and then Dentsu Creative. She is incredibly talented, capable of wearing multiple hats while remaining empathetic and creative. Frida is a sea of calm in a world of deadlines, roadblocks and unexpected plot twists, she’s the perfect partner to manage any innovative project and she’s an essential person for the culture of any company. If I could work again with Frida I would feel extremely confident and prepared to make any impossible project come to life successfully.”

Kika Douglas, Chief Creative Officer, 180.